The certainty premium
The data center business, like so many other businesses, is about managing risk.
Our primary objective is to provide a stable environment to our customers, to help them minimize the risk associated with their IT environment. They trust us with that infrastructure and pay a premium over doing it themselves to minimize that risk.
Seth Godin has a short but poignant take on the idea.
In everything there is risk. There’s risk associated with running your own IT infrastructure, and risk associated with outsourcing it. However, that risk can be minimized when putting it in the hands of a capable group of people.
Risk can’t be completely avoided, but it can be minimized. It’s hard to do that yourself without significant investment – that’s why we pool funds with others and buy insurance.
Risk minimization: why you should choose to partner with Data Cave.