Kara Manon The Cost of Being Unprepared

June 12, 2012 by · Leave a Comment 

Halloween 2011, New England. Mother Nature provided more tricks than treats when she dumped a massive amount of snow and ice. 1.8 billion homes and businesses were without power for over a week. A Symantec Disaster Preparedness Survey estimated that downtime costs $12,500 a day for small to medium sized businesses. Potentially, businesses in New England could have lost at least $87,000, if they weren’t prepared.

Data is quickly becoming one of the most valuable assets a company has, but many companies don’t take the time, effort and money to be prepared and to protect their data. If you are a business owner or rely on data for smooth operation of your business, ask yourself the following questions:

  1. Do you have an emergency or disaster preparedness plan? 66% of businesses don’t. (Ad Council)
  2. Do you think it’s important to recover data after a disaster? 71% think it is important.
  3. Do you have any remote data backup? Even though 71% think it’s important, only 31% take action to back up their data.

Too many businesses are falling victim to myopic vision and the ever popular “That could never happen to me.” Company executives are focused on revenue, but forget about their backup plans. This limited thinking can (and will) cost them a lot of time and money.

Luckily, hindsight is 20/20. Past disasters, like last Halloween, have painted prime examples of other companies.

  • Honda (and other Japanese car manufacturers) halted their supply chains and manufacturing processes for months after the tsunami in 2011.
  • American Express suffered great data and equipment losses in the September 11th attack of the World Trade Centers.

In fact, in 2011 the U.S. broke its record for the cost of natural disasters at a staggering 1 billion dollars.

The risks are real, and your data and equipment is important. So what can you do to prevent loss and continue operating in the case of a disaster?

  1. Use off-site backup
  2. Use disaster recovery
  3. Have business continuity services available

It is crucial to move your data somewhere else. Diversify your data’s location to minimize your risk. By doing this, you will create your own insurance policy and ensure that your valuable data is protected.

At Data Cave, we’ve made it our business to be prepared for the worst-case scenario. We strategically chose an Indiana location with a low risk of natural disasters. Plus, we purpose built our data center to protect against the most common Midwest disasters – storms.We don’t only offer your data a safe home but we also have the option to provide you with an office, should yours become inoperable.

Nowadays, your information, data, and technology are incredibly valuable. Using Data Cave to protect these is your best insurance policy.

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